10/25/2008 08:52:15 AM 
(1) 
(1) Here's the big map...
Here's an isolated look at the Nike relationships within the map....
It raises some interesting questions..
1. How do brands connect to bigger themes, interests, ideas and emotions?
2. How are brands leveraging those connections?
3. How do brands enhance those connections?
4. How do brands bring communities together?
While many have questioned the role of brands in social networks and communities, Shared Egg illustrates that people can be connected and linked by brands. It still remains to be seen how brands best leverage this opportunity to activate and build out these connections and these communities.
Posted by Ed Cotton
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This is an interesting concept. I think people definitely feel a one-ness, or a familiarity with people when they see a beloved brand of clothing or shoe or purse or whatever on someone else. I know I?ve started conversations with people in bars and while shopping just because they have something on that I love or would love to have. If we have the same brand of purse, then it?s like we already know something about that other person, and we like that something b/c it means that person is like us!